Works in marketing • Specializes in branding and graphic design • Creative designer but
an analytical thinker • A people enthusiast • Born with the gift of gab • High tolerance for neurotic colleagues • Wants to save the world • Fascinated with social media
• Highly dislikes marshmallows (it's a long story)

Want to get in touch?

lenayue@gmail.com • ConnectTweet Resume

Dr. Irene's contact solution

Optometrists always give free samples, but Dr. Irene's solution is also a great branding tool. The box has all of her contact information and comes with a sticker to remind patients of future appointment.

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Blake Theater

This family owned, old-fashioned theater needed a packaging to reflect their sassy and lighthearted personality. The boxes have a retro feel with bold colors and subtle graphics.
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Things We Love

A birthday present for a friend, this mini-book was inspired by Kate Spade's book of the same title. Kate's book is a tribute to style and fashion but this one is a tribute to our friendship.
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Year in Review 2008 - 2009

Instead of a yearbook, Ithaca College produces an end-of-year, retrospective magazine. I was the lead designer and collaborated with Erica Hendry, content editor and Andy Swift, arts and online editor.

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National Student Advertising Competition 2010

As a part of my senior capstone class, I participated in NSAC 2010 to create a $40 million marketing campaign for State Farm with commericals, print ads, and campaign book. We won second place in district two.
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